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Surveillance Equipment: Industry Growth post 9/11

Advanced Features Expected to Ward off Competition in the Video Surveillance Equipment Markets

Global security issues, especially in the wake of 9/11 and the train bombings in Madrid, are driving demand for high-end video surveillance equipment. Manufacturers are responding to this growth spurt with advanced security solutions at significantly reduced prices.

Revenue in the surveillance equipment market totaled $4.09 billion in 2003. It projects to reach $8.64 billion in 2010. The surveillance equipment market expects to grow at a compound annual growth rate of 11.3 percent.

"Awareness among end users of surveillance equipment is on the rise and they have far more options than they had earlier," observes Frost & Sullivan Research Analyst Soumilya Banerjee. "Since this flexibility is available both in terms of price and features of surveillance equipment, manufacturers have to invest a substantial amount in research and development in order to keep up with the competition."

In fact, the average surveillance equipment industry expenditure for research and development expects to be around 30 to 50 percent of turnover for large companies.

The level of management and maintenance required for optimum operational efficiency of the video surveillance equipment is also becoming a key-differentiating factor. End users are demanding surveillance equipment systems that are high on efficiency and low on maintenance.

"Although reduced prices and fierce competition are affecting the margins of the manufacturers, the increase in volumes would more than compensate the reductions in the margins," says Banerjee.

For example, reduced prices expect to attract individual end users in the baby, aged, and home care market, which was so far a highly under-penetrated segment.

Closed circuit television (CCTV) surveillance equipment systems are witnessing an increase in demand across a range of end-user segments due to technological advancements such as integration with other access control technologies like biometrics and digital video software.

Manufacturers of surveillance equipment have made the process of surveillance more proactive and efficient by developing smart cameras that are capable of analyzing captured image feeds and send out alerts to a wide range of communication devices, namely cellular phones, and e-mail addresses.

With end users of surveillance equipment becoming more demanding, companies are providing features in their products, which help in seamless integration with other access control technologies like biometrics. Such an example would be provisions for providing database of biometric indices within storage devices, which enable the comparison of captured images.

Nano particles are emerging as an important technology. The uses of nano particles in the sensors for CCTV surveillance equipment expect to reduce the cost of production. Similarly, use of nano-particles in the manufacturing of monitors holds promise of reducing costs.

The time taken to develop and incorporate new features is also decreasing making it imperative for other manufacturers to bridge the time gap from research to commercialization.

In this regard, the Asia Pacific region has been highly successful, since it churns out the highest number of annual surveillance equipment product modifications with low time to market for new or modified surveillance equipment products.

"Asia Pacific is emerging as a strong market for video surveillance equipment both in terms of manufacturing and consumption," notes Banerjee.

In order to capitalize on this boom, manufacturers of surveillance equipment from Europe and North America are diversifying their geographical reach. However, for long-term success, they need to develop a greater understanding of the local environment in terms of end-users' tastes and preferences, availability of distributors, and preferred mode of instructions.

World Video Surveillance Equipment Markets, part of the Automatic Identification and Security Applications subscription, evaluates the market for video surveillance equipment with emphasis on the CCTV, digital video recorder, monitor, and Internet protocol based camera markets. In addition to analyzing market and technology trends, it studies the key drivers and challenges that are affecting growth and highlights opportunities that lie in different regions around the world. Executive summaries and interviews are available to the press.

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